The BBB is an excellent source for business trust and reliability, but it does have limitations.

The BBB relies mainly on information that businesses provide them, and in most instances, they do not verify if said information is correct. 

A business that is not accredited has no obligation to provide any accurate information about its operations and statistics. This means that with highly inflated numbers and figures about its size and turnover, a business may receive an A+ rating, where in reality, it may only qualify for an F rating. Accreditation is therefore advisable.

The BBB’s mission is to be the leader in advancing marketplace trust. BBB accomplishes this mission by:

              Creating a community of trustworthy businesses 

              Setting standards for marketplace trust

              Encouraging and supporting best business practices

              Celebrating marketplace role models, and; 

Businesses can apply for accreditation with the BBB.

The BBB will rate a business based on a number of criteria to determine their trustworthiness in the marketplace.

The BBB is the resource to turn to for objective, unbiased information on businesses.